Laura Geller Beauty is unveiling its “Reverse Photoshop” campaign—and Bethenny Frankel agreed to be photoshopped for it, showing the “before” and “after” photos. 

The campaign video showcases Frankel, who has been vocal about cosmetic procedures, filtering and photoshop on social media, with a photoshopped face—but the “before” photo has less wrinkles.

The photoshopped “after” photo shows Frankel after adding wrinkles and lines using visual effects.

Frankel speaks candidly about accepting the physical signs of aging. She takes ownership of the way she looks and what the future holds, declaring she is proud to be herself.

“I’m excited to partner with Laura Geller Beauty, a brand that is actively trying to revamp this dated notion of aging and empower women to be proud of themselves the way they are,” says Frankel.

“A wrinkle here or there isn’t the end of the world and it’s about time we stop filtering, photoshopping, and portraying a false image of what we really look like,” she adds. 

With this campaign, Laura Geller Beauty continues to change the narrative on what is considered aspirational in beauty.

“We want to create a new version of what’s considered ‘beautiful’ in society for women in all stages of their lives, and we’re very excited to have Bethenny join us on this mission,” says veteran makeup artist and brand founder Laura Geller.

Gellar continues, “We have a shared goal of destigmatizing aging in beauty and with this campaign, we hope to set an example for women everywhere that they too can and should be proud of every wrinkle that makes them who they are. Let’s celebrate the fact there is beauty in aging!”

Since its inception, Laura Geller Beauty has championed the value of mature beauty.

 

 

 

 

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A post shared by Laura Geller Beauty (@lauragellerbeauty)